Last June 25 of 2009 – Attorney General Goddard announced to the public that Central Coast Nutraceuticals, Inc, also known as CCN has to pay 1,375,000 dollars of settlement. This is due to the consumer fraud lawsuit filed against the company and its owner, Graham Gibson, after making deceptive online sales marketing on Acai food supplements.

According to complaints, the company’s website has a low-cost free trial offer on acai berry food supplements. Upon purchase of the “risk-free” trial, customers are also charged with other hidden services and products that they did not require. These additional charges are too costly to ignore that is why complaints were raised against the CCN and the owner. After receiving hundreds of complaints against the said company, the lawsuit was filed against CCN in December of 2008.

The acai health supplements that the CCN offers are indeed an effective food supplement. However, the method used by CCN in order to attain profit from it is illegal. This is not acceptable especially in today’s tough economy. Such deceptive online marketing techniques are punishable by law.

If you are one of the victims of CCN in its deceptive marketing, you can file a complaint in order to be eligible for restitution from the settlement.